The 18-30 years old Car buyers, known as the “Millenials”,are highly potential in car market. They’ve been through a lot of changes in their lives. Interestingly, what they want for the future is not passionate or exciting life, on the contrary, the Millenials really pursue the “home-sweet-home” life, where they can have something truly themselves, and have a reliable and safety place as companion through busy years.
Based on the research above, this design tries to create a small and slow car for the Millenial buyers as their first car. This car is so slow that parents would be at ease if their child would buy it. For them, it is way much safer than a “crazy motocycle”!